Proceedings of the 5th International Conference on Tourism, Economics, Accounting, Management and Social Science (TEAMS 2020)

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One Agent Optimization Based on E-Marketing for Young Enterprises in North Bali

Case Study: Students of the Ganesha Education University

Authors
Nyoman Dini Andiani, Ni Made Ary Widiastini, Putu Indah Rahmawati
Corresponding Author
Nyoman Dini Andiani
Available Online 14 December 2020.
DOI
10.2991/aebmr.k.201212.036How to use a DOI?
Keywords
E-marketing, One Agent, Young Entrepreneurs
Abstract

This study aims to (1) examine the technical work of One Agent applied by students at the Ganesha University of Education and (2) examine the effectiveness of the concept. One Agent -based e-marketing in optimizing young entrepreneurs at Ganesha University of Education. To achieve these objectives, this study uses descriptive methods with a qualitative exploratory approach based on case studies, including (a) Determining the location of the research, namely at the Ganesha University of Education. (b) Determination of the time of the study starting from July to December 2019. (c) The technique of determining informants using purposive sampling technique was developed using the snowball sampling technique. (d) The data collection technique in this study uses qualitative data collection techniques, namely observation, Focus Group Discussion (FGD), interviews, and document studies. The results showed that One Agent concept with e-marketing- based was very effective because the technical work that was applied was easy and centralized so that it was easy to monitor the business every month, made it easier for students to manage finances, and maximize marketing and reach a wider market share.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 5th International Conference on Tourism, Economics, Accounting, Management and Social Science (TEAMS 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
14 December 2020
ISBN
978-94-6239-297-7
ISSN
2352-5428
DOI
10.2991/aebmr.k.201212.036How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Nyoman Dini Andiani
AU  - Ni Made Ary Widiastini
AU  - Putu Indah Rahmawati
PY  - 2020
DA  - 2020/12/14
TI  - One Agent Optimization Based on E-Marketing for Young Enterprises in North Bali
BT  - Proceedings of the 5th International Conference on Tourism, Economics, Accounting, Management and Social Science (TEAMS 2020)
PB  - Atlantis Press
SP  - 260
EP  - 265
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201212.036
DO  - 10.2991/aebmr.k.201212.036
ID  - Andiani2020
ER  -